Our game character design process is more than creating silhouettes. We explore personality, motivation, posture, and story weight. In FgFactory we aim to bring characters that are lived-in and emotionally real to carry the narrative of your world.
In our game art design services, we always treat illustrations as more than simple background decorations but rather as narrative anchors. We make an emphasis on atmosphere, tone, emotions, creating visuals that guide how users interact with the project.
When creating 3D models and assets we are led by a pragmatic mindset to deliver visually intentional and production-ready pieces. That's why every single asset plays its role perfectly in supporting game flow.
We have one game interface design philosophy: to design interfaces that respect the player’s intuition. They are informative when needed, and invisible, when not. We create every button, menu, and animation to guide the player effortlessly.
Through game art outsourcing services we create one unified design stack that includes everything you need: concept art, illustration, UI, and 3D production. In this way we make sure your team has a predictable creative.
PHOTOSHOP
ILLUSTRATOR
SUBSTANCE
AFTER EFFECTS
FIGMA
MIDJOURNEY
SPINE
3DS MAX
MAYA
ZBRUSH
BLENDER
SPEEDTREE
CORONA
UNITY
UNREAL ENGINE
Our team covers every stage of the art production cycle. It includes concept sketching and asset creation, animation, integration, and optimization for real-time environments.
As a game art outsourcing company, we have this idea that concept art is the place where the entire project's voice should be established. Essentially, we work on visual grammar and the emotional rules of your world.
We test different styles so later your team can have a fully suitable style and feel confident it fits your goals in the long run. And of course, FgFactory's artists learn everything about lore and gameplay intentions you have. We also carefully study technical expectations to create designs that will go easy with future production.
Predictability is the main pillar of our workflow when we create assets. Essentially, it's like creating architecture. We understand the importance of stylized props and high-fidelity environments, but also the fact that they have to be artistically made and technically correct. As a game art outsourcing studio, we have a huge experience in making assets that work within clients' engines.
That’s why every model, texture, and material is shaped with downstream needs in mind: LOD planning, shader expectations, memory budgets, and pipeline fit. Otherwise, there's no way to create a coherent world that you need.
The classic animation styles that everyone loves the most have to meet a lot of expectations. And that's our number one priority. Our game animation services cover stylized exaggeration, you might need grounded realism as well. In any case, we’re allergic to “empty motion”. We strongly believe that animation should express something.
We sync closely with design. Animation can't properly fit your game goals without gameplay awareness. We want to provide responsiveness and clarity, and not something animated just for the sake of it.
This is something rarely mentioned, but what everyone suffers from.
Export. Naming. Materials. Pivots. Prefabs. Compression. Broken shaders. Wrong orientations. Missing LODs.
Integration is very hard and it might cost you very serious mistakes. Because our game art outsourcing company has done this for years, we approach integration as a craft in itself. For us, it is already boring in the best possible way.
We perfected our flow to deliver to your designers assets that drop into the engine and just work.
It’s the least glamorous part of production, but we promise, it saves the most money.
Explore how our game art company helped clients worldwide to make their games more creative. See real examples showing how thoughtful art direction, and efficient production pipelines make successful projects across genres and platforms.
Check out our blog and learn more about the game art & animation industry. Explore practical insights, trends, and behind-the-scenes explanations to many creative practices animation teams use around the world.