Interactive marketing games have shown stellar results in hyping brands and driving sales. A couple of years ago it was an exciting new tactic tested by the biggest players on the market. Now, everyone is willing to try it out. The big question is: How to begin? This article will help you understand the basics and map your first steps in building a marketing web-based game.
First thing first, there are two main approaches:
– Exclusive and time-consuming – Custom Game Development with Fgfactory.
– Fast, cheap & customized – using Winday Marketing Gamification Platform.
Both approaches are good, and your choice will depend on your marketing budget, the level of game customization you want, and the time you allocate for the project. Winday is the best option for casual games like Match 3 or Bubble Shooter, when you don’t want to spend substantial time and budget reinventing the wheel. Custom Game development is for companies that want an exclusive game for their customers with complex and unique game mechanics.
This article will explain how to create branded marketing games using the Winday platform. Spoiler alert: you don’t need any special coding skills or any experience in game design. All you need is understanding of how marketing gamification works, branding materials like logos or product photos, and a strategy. Building your campaign with Winday is stress-free and easy. It can also help you save up to 99.9% of your budget.
Winday Gamification Platform
As concerns custom game development, this article will explain in great detail the technical stack required to bring your interactive marketing games to life. The possibilities are endless, with popular web engines like PixiJS, ThreeJS, Phaser, BabylonJS, and Angular at our disposal. Whether you’re looking to create a stunning 2D game or an immersive 3D experience, we will guide you in selecting the most suitable engine based on your game’s graphics and required functionality.
We will also deeply dive into the back-end technical stack based on .NET Core. This robust framework provides the foundation for seamless development, ensuring your marketing game runs smoothly and efficiently. And let’s remember the utilization of AWS services. With Fgfactory’s expertise, we can leverage the power of Amazon Web Services to enhance your game’s performance and scalability.
As a game developer in Australia, we provide not only technical expertise, but also hands-on experience in developing and integrating marketing games into your advertising channels.
Are you ready to dive into the exciting world of marketing web-based games with Fgfactory and Winday?
Introduction to Marketing Web-Based Games
Marketing web-based games can be a game-changer for businesses looking to engage audiences and promote their brands. Branded games, from casual to large web games, are a powerful marketing instrument that allows businesses to charge up their marketing efforts. Using web games, particularly HTML5 games, significantly and immediately affects user engagement in branding campaigns. These games provide a fun and interactive platform for users to interact with the brand, creating a more memorable and engaging experience.
Additionally, advertising in video games through in-game marketing offers several advantages over traditional marketing channels. Advertisers can reach a captive audience by featuring their products or logos in digital games. This form of advertising is immersive, interactive, and customizable, making it an effective way to connect with specific demographics organically. Major corporations have embraced in-game marketing to reach a global and young male demographic, with some even developing their games for marketing purposes.
Overall, incorporating marketing web-based games into a brand’s strategy can yield significant benefits in terms of audience engagement and brand promotion.
Winday – Ready-to-Go Marketing Game Creation Platform
Winday is a marketing gamification platform that enables you to create games and launch campaigns within a day. It offers ready-to-use casual games and campaign management functionality that you can easily configure and edit if necessary.
In this section we’ll talk about its main features and advantages, and explain how to create and launch branded marketing games.
Key Features of Winday
1. Campaign modes
Winday has three campaign modes. Instant games enable your customers to play and get their prizes immediately. Use them to grasp attention and boost conversions. Tournaments are stretched in time and only players with the best results get the prizes. They are great to enhance engagement and brand loyalty. Exclusive Tournaments can only be accessed using a special code. They are perfect to award loyal customers and drive retention.
Example of Exclusive Tournament setup
2. Ready-to-use marketing games online
Winday offers 5 types of casual games (Match 3, Match 2, Draw a Line, Bubble Shooter, 2D Shooter). These are some of the most popular and well-known games, so the majority of your customers will instantly know how to play them. Additionally, you can configure the goal of the game (e.g., reach score), its difficulty and duration.
3. Gamification campaign management
Campaign management functionality will help you to set up the key campaign parameters, like its duration and the termination conditions, the reward distribution (e.g., sending code via email), and code uploading or generation. Additionally, Winday can create barcodes to provide a smooth customer experience for your clients.
4. Marketing Functionality
Winday marketing functionality enables you to configure sharing options of your branded marketing games (e.g., using link, QR-code, or a mobile app). Additionally, Winday has campaign tracking and analytics functionality that will help you monitor your game performance. Finally, Winday has integration options with other MarTech tools (e.g., Google Analytics).
5. Branding
Although the games are ready-made, you can still customize them to match your brand. Winday offers 40+ game skins. Each skin has a unique game background and unique gems (e.g., candle store skin has different candles as gems). Additionally, you can choose your palette and add branding materials like logos, backgrounds, product images. It also includes sending branded emails with rewards.
Example of customization in Winday
Advantages of Using Winday to Build Branded Marketing Games
1. Fast Deployment
One of the biggest drawbacks of custom development of marketing games for customers is the project duration (from 6 months to a year). Win Winday, you can create and launch your first campaign within an hour.
2. No coding
Custom development requires teamwork of a game designer, developers and artists with solid skill sets. Winday offers you ready-to-use games. Any marketer can sign up, spend 20 minutes in the Admin Panel, studying the ins and outs, and be ready to create marketing games online. If you’ve used MarTech solutions like HubSpot or WordPress, understanding how Winday works will be a breezer.
3. Number of Games
Unlike custom development, when you only create one game, Winday offers you 5 readily available marketing games online. You can also choose one of three different gameplay goals for each game. Finally, you can select how players will be rewarded (immediately or based on their place in the leaderboard).
Choosing game mechanics in Winday
4. Low Cost and High ROI
Custom game development budgets can be anywhere between $20K to $100K if you outsource and at least 20% higher if you decide to do it in-house. Winday costs only $100 per month helping you to save on a gamification campaign.
5. High Flexibility
Winday gives you the flexibility necessary to run marketing campaigns. Start with the 7-day free trial, when you can create several campaigns and see how your TA responds to a novelty. Once you begin using Winday, you can create up to 10 simultaneous campaigns that you can tweak whenever you like, no need to involve developers or game designers.
6. Low Risks
If marketing games for customers don’t work for your business, you can end your Winday subscription and the losses will be minimal (unlike custom game development).
7. Analytics
Winday already comes with inbuilt marketing analytics. You can also integrate it with other MarTech platforms to track your campaign.
Game Analytics in Winday
General Analytics of Web-based Marketing Game in Winday
Creating games with Winday is as easy as it is fun:
1. Choose the type of campaign (instant or tournament)
2. Select game mechanics
3. Configure gameplay goal, difficulty, and time
4. Pick the skin theme
5. Upload branded materials and add texts
6. Add codes or generate them with Winday
7. Configure campaign duration and end conditions
8. Publish game
9. Set up publishing and share your game with your customers.
Check out the video below and learn how to build marketing game with Winday:
Selecting the Web Engine: Considerations for Graphics and Functionality
When it comes to marketing games, choosing the right web engine to meet the graphics requirements and desired functionality is essential. Two popular options for creating 2D browser games are Phaser and PixiJS. Both libraries utilize WebGL for high-performance graphics rendering and offer features like physics, animation, and user input control.
However, there are some critical differences between the two. Phaser is a beginner-friendly game framework with pre-loaded features, making it easier to create games. On the other hand, PixiJS is a lightweight library that focuses on graphics rendering and requires building game functionality from scratch. Both libraries have code examples and links to games for reference, making them developer-friendly choices.
For those exploring a JavaScript framework for games, BabylonJS stands out for 3D game development. It is highly convenient for 2D and mobile games, making it an excellent option for marketing games. With its support from third-party frameworks and platforms like Vuforia, BabylonJS offers a wide range of functionality and performance capabilities. It provides developers the tools to create immersive and visually stunning 3D experiences.
Another engine worth exploring is ThreeJS. While it is primarily known for its capabilities in creating 3D graphics, ThreeJS can also be used for 2D games. It offers robust features and strong community support, making it suitable for developers looking to create 2D and 3D games.
Lastly, Angular is not a game engine but a popular JavaScript framework that can be used with any of the engines above. It provides developers with a structured approach to building web applications, including games for brands. Its modular architecture and extensive documentation make it a developer-friendly choice for creating games with advanced functionality.
Backend Technical Stack: .NET Core and AWS Services
The backend technical stack based on .NET Core offers a secure and scalable foundation for seamless backend development. One of the critical advantages of .NET Core is its cross-platform compatibility, allowing developers to build applications that can run on different operating systems. This means that whether you’re targeting Windows, Linux, or macOS, your .NET Core application will work seamlessly. Another benefit of .NET Core is its efficient performance, which ensures your application can handle high traffic loads without issues.
Regarding backend development on .NET Core, AWS services play a crucial role. AWS offers a range of services that can enhance the functionality and scalability of your backend. For example, serverless computing allows you to run your code without provisioning or managing servers. This reduces costs and increases scalability and higher availability for your branded games.
In addition to serverless computing, AWS provides database management services that ensure efficient data storage and retrieval. With AWS database services like Amazon RDS and Amazon DynamoDB, you can easily set up and manage databases for your backend applications.
Furthermore, AWS offers content delivery services like Amazon CloudFront, which help deliver content to users with low latency and high transfer speeds. This enhances the user experience by reducing loading times and ensuring fast multimedia content delivery.
In summary, the combination of .NET Core and AWS services offers a powerful and robust back-end technical stack for developing secure and scalable applications.
Advantages of Hiring Fgfactory for Marketing Game Development
Now, let’s talk about why you should consider hiring Fgfactory’s team to develop marketing games for web browsers. With years of experience in the industry, our team has honed its skills and knowledge to deliver exceptional results. We understand the intricacies of creating engaging and interactive marketing games that captivate audiences and drive results. From concept to execution, we will work closely with you to bring your vision to life and create a game that leaves a lasting impression.
With a team of experienced artists, creative designers, and skilled engineers, Fgfactory consistently delivers outstanding results through its collaborative efforts. Our games for brands are visually appealing and engaging for users, providing a unique and interactive marketing experience
By leveraging Fgfactory’s technical proficiency, businesses can ensure the development of high-quality games that effectively promote their brand and products. Moreover, Fgfactory’s cost-effectiveness and timely delivery make them a reliable partner for any marketing campaign or project.
Case Studies and Success Stories
Fgfactory has a proven track record of success in marketing games. Our previous projects have delivered positive outcomes and achieved impressive results. Our clients have engaged audiences through web-based marketing games and created visually appealing experiences.
Match the Ink game was developed for Maybelline New York. Since the game launched, the avg. user time spent on the website has jumped from 2 to 24 minutes. Bounce rates have dropped from 44% to 20%.
By incorporating game mechanics like scores, bonuses, leaderboards, and challenges, we have created engaging and enjoyable customer experiences. These marketing games have increased participation and retention rates and drive behavior change by incentivizing desired actions through stimulation and rewards.
The game for a pharmaceutical company was developed according to the mechanics of Plants vs. Zombies where pills fight viruses.
Our expertise in gamification has allowed us to revolutionize learning and interaction in various industries, such as brand promotion, education, healthcare, and employee training. Our case studies and success stories showcase the ability to deliver successful marketing mobile games.
Empower Your Campaigns with Interactive Marketing Games
So, what are you waiting for? Step into the world of marketing web-based branded games with Fgfactory and Winday. Watch your brand come alive.
With Fgfactory technical expertise and passion for innovation, you can create an exclusive game with unique mechanics and fully customized to your brand identity. We are ready to take your marketing strategy to new heights. Prepare for an exciting journey filled with creativity, technology, and endless possibilities. Let’s make your interactive marketing game a reality.
With Winday, you can create and deploy branded marketing games fast. This is a great option for testing marketing gamification as well as running multiple campaigns using different brands and campaign modes.
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