Building a Marketing Web-Based Game


Are you ready to dive into the exciting world of marketing web-based games with Fgfactory?

This article will explore the technical stack required to bring your interactive marketing games to life. The possibilities are endless, with popular web engines like PixiJS, ThreeJS, Phaser, BabylonJS, and Angular at our disposal. Whether you’re looking to create a stunning 2D game or an immersive 3D experience, we will guide you in selecting the most suitable engine based on your game’s graphics and required functionality. We will also deeply dive into the backend technical stack based on .NET Core. This robust framework provides the foundation for seamless development, ensuring your marketing game runs smoothly and efficiently. And let’s remember the utilization of AWS services. With Fgfactory’s expertise, we can leverage the power of Amazon Web Services to enhance your game’s performance and scalability.

As a game developer in Australia, we provide not only technical expertise, but also hands-on experience in developing and integrating marketing games into your advertising channels.

Introduction to Marketing Web-Based Games

Marketing web-based games can be a game-changer for businesses looking to engage audiences and promote their brands. Branded games, from casual to large web games, are a powerful marketing instrument that allows businesses to charge up their marketing efforts. Using web games, particularly HTML5 games, significantly and immediately affects user engagement in branding campaigns. These games provide a fun and interactive platform for users to interact with the brand, creating a more memorable and engaging experience.

Marketing game for a hotel

Additionally, advertising in video games through in-game marketing offers several advantages over traditional marketing channels. Advertisers can reach a captive audience by featuring their products or logos in digital games. This form of advertising is immersive, interactive, and customizable, making it an effective way to connect with specific demographics organically. Major corporations have embraced in-game marketing to reach a global and young male demographic, with some even developing their games for marketing purposes.

Overall, incorporating marketing web-based games into a brand’s strategy can yield significant benefits in terms of audience engagement and brand promotion.

Selecting the Web Engine: Considerations for Graphics and Functionality

When it comes to marketing games, choosing the right web engine to meet the graphics requirements and desired functionality is essential. Two popular options for creating 2D browser games are Phaser and PixiJS. Both libraries utilize WebGL for high-performance graphics rendering and offer features like physics, animation, and user input control.

Game Engines Comparison

However, there are some critical differences between the two. Phaser is a beginner-friendly game framework with pre-loaded features, making it easier to create games. On the other hand, PixiJS is a lightweight library that focuses on graphics rendering and requires building game functionality from scratch. Both libraries have code examples and links to games for reference, making them developer-friendly choices.

For 3D games, one of the most supported engines is BabylonJS. It is highly convenient for 2D and mobile games, making it an excellent option for marketing games. With its support from third-party frameworks and platforms like Vuforia, BabylonJS offers a wide range of functionality and performance capabilities. It provides developers the tools to create immersive and visually stunning 3D experiences.

Another engine worth exploring is ThreeJS. While it is primarily known for its capabilities in creating 3D graphics, ThreeJS can also be used for 2D games. It offers robust features and strong community support, making it suitable for developers looking to create 2D and 3D games.

Lastly, Angular is not a game engine but a popular JavaScript framework that can be used with any of the engines above. It provides developers with a structured approach to building web applications, including games for brands. Its modular architecture and extensive documentation make it a developer-friendly choice for creating games with advanced functionality.

Backend Technical Stack: .NET Core and AWS Services

The backend technical stack based on .NET Core offers a secure and scalable foundation for seamless backend development. One of the critical advantages of .NET Core is its cross-platform compatibility, allowing developers to build applications that can run on different operating systems. This means that whether you’re targeting Windows, Linux, or macOS, your .NET Core application will work seamlessly. Another benefit of .NET Core is its efficient performance, which ensures your application can handle high traffic loads without issues.

Regarding backend development on .NET Core, AWS services play a crucial role. AWS offers a range of services that can enhance the functionality and scalability of your backend. For example, serverless computing allows you to run your code without provisioning or managing servers. This reduces costs and increases scalability and higher availability for your branded games.

In addition to serverless computing, AWS provides database management services that ensure efficient data storage and retrieval. With AWS database services like Amazon RDS and Amazon DynamoDB, you can easily set up and manage databases for your backend applications.

Furthermore, AWS offers content delivery services like Amazon CloudFront, which help deliver content to users with low latency and high transfer speeds. This enhances the user experience by reducing loading times and ensuring fast multimedia content delivery.

In summary, the combination of .NET Core and AWS services offers a powerful and robust backend technical stack for developing secure and scalable applications.

Advantages of Hiring Fgfactory for Marketing Game Development

Now, let’s talk about why you should consider hiring Fgfactory’s team to develop marketing games for web browsers. With years of experience in the industry, our team has honed its skills and knowledge to deliver exceptional results. We understand the intricacies of creating engaging and interactive marketing games that captivate audiences and drive results. From concept to execution, we will work closely with you to bring your vision to life and create a game that leaves a lasting impression.

With a team of experienced artists, creative designers, and skilled engineers, Fgfactory consistently delivers outstanding results through its collaborative efforts. Our games for brands are visually appealing and engaging for users, providing a unique and interactive marketing experience

By leveraging Fgfactory’s technical proficiency, businesses can ensure the development of high-quality games that effectively promote their brand and products. Moreover, Fgfactory’s cost-effectiveness and timely delivery make them a reliable partner for any marketing campaign or project.

Case Studies and Success Stories

Fgfactory has a proven track record of success in marketing games. Our previous projects have delivered positive outcomes and achieved impressive results. Our clients have engaged audiences through web-based marketing games and created visually appealing experiences.

Match the Ink branded game for Maybelline New York

Match the Ink game was developed for Maybelline New York. Since the game launched, the avg. user time spent on the website has jumped from 2 to 24 minutes. Bounce rates have dropped from 44% to 20%.

By incorporating game mechanics like scores, bonuses, leaderboards, and challenges, we have created engaging and enjoyable customer experiences. These marketing games have increased participation and retention rates and drive behavior change by incentivizing desired actions through stimulation and rewards.

Marketing game for pharmaceutical company

The game for a pharmaceutical company was developed according to the mechanics of Plants vs. Zombies where pills fight viruses.

Our expertise in gamification has allowed them to revolutionize learning and interaction in various industries, such as brand promotion, education, healthcare, and employee training. Our case studies and success stories showcase the ability to deliver successful marketing mobile games.

What’s next?

So, what are you waiting for? Step into the world of marketing web-based branded games with Fgfactory and watch your brand come alive. With our technical expertise and passion for innovation, we are ready to take your marketing strategy to new heights. Prepare for an exciting journey filled with creativity, technology, and endless possibilities. Let’s make your interactive marketing game a reality.

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